Make Your Way 7, Schulbuch mit Audio-CD

How advertising works Advertising How advertising works Sex in adverts Create your own campaign Mastering … There are many different techniques used in advertising. Here are a few. Match the titles with the definitions on the next page. There are two titles that you should not use. 1 A Scientific expertise B Product placement C Antiadvertising D Emotion E Factual information F Series G Repetition H Product endorsement I Bandwagon effect J Association 152 3 Nur zu Prüfzwecken – Eigentum des Verlags öbv