Make Your Way 7, Schulbuch mit Audio-CD und CD-ROM

Sex in adverts Working with words 5 Use the words in 5 to complete the article about sex on television. 6 Look at the words and their definitions and decide if the words are adjectives, nouns or multiword expressions. Cover up the definitions and test your partner. Example: “What’s a hen party?” 1 A shoddy place is neglected and unappealing. 2 Adulterous sex takes place outside marriage. 3 A watchdog is a group of people who try to guard our values. 4 If you didn’t bat an eyelid , it shows you weren’t shocked. 5 Something is explicit when you can actually see it. 6 If you see a grim expression, you know something is wrong. 7 An audience-grabbing scene is one put there just to attract a bigger audience, and not essential for the plot. 8 A woman invites her female friends to a hen party the night before she gets married. 9 Bonking is an informal word for having sex. hen party explicit bat an eyelid watchdog bonking audiencegrabbing grim shoddy adulterous The attitude of British people to sex on television is changing, according to Ofcom (the Office of Communications), which is appointed by the government to be a ____________ . There is evidence that toleration of television sex has increased. More complaints are made about bad language and violence than nudity and __________________ sex. In its Codes of Guidance, Ofcom says: “Research shows that audiences in Britain have generally become more liberal and relaxed about the portrayal of sex.” We have seen it all, it would appear. Even when there was an explicit sex scene in the new five-part television drama ‘Close Relations’, it remained a popular Sunday-night serial. Few people watching, it seems, __________ . This is possibly because ‘Close Relations’ was very much TV sex – how far will it go? a female-oriented drama, with strong female characters in central roles written by a woman. Could it be that women are particularly tolerant of television sex when it is part of an emotion- 155 3 Compact unit 3: Advertising Nur zu Prüfzwecken – Eigentum des Verlags öbv