Make Your Way 7, Schulbuch mit Audio-CD und CD-ROM

Discuss these questions in groups: 1 What other controversial adverts can you think of? 2 What are the advantages and disadvantages to using controversy in your ads? 3 What limits should there be on the use of sex in advertising? Talk about the topic Look at the advertisements and answer these questions about each one. 7 Listen to six men talking about one of the ads in 7. Which ad is it? Listen again and tick the boxes to indicate their general opinions. 8 A panel discussion (simulation) A television channel has set up a panel discussion on the topic of “Sex in the Media”. Work in groups of seven and simulate the discussion. Choose the roles from the announcement in the TV Times . Find the necessary information from your role cards on the next page and the text in 6 . Before the discussion leader starts, each panel member gets enough time to make notes of his or her possible arguments. 9 approve neutral disapprove 1 Theo, 22, charity worker 2 Robert, 32, computer consultant 3 Martin, 48, lecturer 4 Dave, 31, removals technician 5 Mark, 45, engineer 6 Adrian, 65, retired What is the advertisement for? • How do you feel about it? • 2/10 8:00 pm PANEL AT EIGHT A duel of words and wit on controversial issues. This week’s topic: “Sex in the Media” Leslie Cromer: leads the discussion Peter Mandel: representative of Independent Broadcasting Authority Jamie Fox: member of Media Watchdog Germaine Jones: feminist writer Sam McGovern: chair of advertising agency Tara Winterton: teenage TV viewer Mark Tully: middle-aged TV viewer 157 3 Compact unit 3: Advertising Nur zu Prüfzwecken – Eigentum des Verlags öbv