Make Your Way 7, Schulbuch mit Audio-CD und CD-ROM

Language in use You are going to read a text about advertising. Some words are missing from the text. Use the word in brackets to form a word that fits in the gap (1–10). Write your answers in the spaces provided at the end of the text. The first one (0) has been done for you. 17 Twenty Ads that Shook the World They had this problem. They wanted to sell (0) ..... (color) rocks with almost no practical use. Sure, you could use them in drills, but that is a tiny, tiny market. Not only that, but they never wear out. Worse than that, they are in tremendous oversupply. They are found in (Q1) ..... (abundant) in South Africa, Zaire, Ghana, Namibia, Botswana, Australia and Siberian Russia. That was the problem faced by (Q2) ..... (advert) firm NW Ayer & Son. Their client, de Beers, had already linked the giving of diamonds with (Q3) ..... (engage) and (Q4) ..... (marry) , but this (Q5) ..... (produce) was still going to be difficult to sell. Then, in April 1947, Frances Gerety, one of their copywriters, put her head down in (Q6) ..... (exhaust) . How could she link (Q7) ..... (romantic) , essentially (Q8) ..... (value) crystals and human needs? In an (Q9) ..... (inspire) moment she wrote, ‘A Diamond is Forever’. It was a brilliant (Q10) ..... (solve) . Write your answers here: 0 Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 colorless 164 Nur zu Prüfzwecken – Eigentum des Verlags öbv