Make Your Way 7, Schulbuch mit Audio-CD und CD-ROM

Speaking a) Individual long turn: Fashion 19 Writing: An opinion essay 18 Please, • compare and contrast the two pictures showing two different fashion styles • describe which kinds of lifestyle these looks are often associated with, and discuss how far clothes can be regarded as a means of selfexpression • comment on the role of branded products in young people’s lives, also giving your personal views • express your opinion about onlineshopping b) Paired activity: Online advertising for a good cause Your class is taking part in a campaign to raise money for your partner school in Nigeria. With the help of your IT teacher, it is your and your partner’s job to design an electronic advertisement that can be spread via the school’s next newsletter going out to all parents, regional newspapers and companies in the surrounding area. Now you have to decide which things the ad should include that best advertise this social cause – bearing in mind that you only have a limited budget at your disposal. Discuss possible elements of such an electronic ad and agree on the 3 things that represent the cause in the best way, attract sponsors and are achievable. Consider the following options: • facebook group • YouTube video • logo • links • photos • other things Write an essay on your opinion concerning sex in advertising. You should: • state why you (do not) think that “sex sells” • explain why you (do not) think that women are often treated as sexual objects in advertising (including an example) • suggest an alternative to using sex as an advertising strategy Write around 350 words . Give your essay a title . “Sex! What is that but life, after all? We’re all of us selling sex, because we’re all selling life.” Alvin Chereskin 165 3 Compact unit 3: Advertising Nur zu Prüfzwecken – Eigentum des Verlags öbv