English Unlimited HTL 3, Schulbuch mit Audio-CD und CD-ROM

139 Activities Unit 3, exercise 4a Student B 3 Ive’s aim is … 4 He loves it when … Complete the summary of this article. 1 Ive invented … and the … but he is … 2 The iPod made it possible for people … for the first time. Unit 3, exercise 3 Student B ere are two things you need to know about Jonathan Ive, inventor of the iPod music player and the iMac computer. First, he changed the way we listen to music and made computers much more attractive. Second, he may be one of the most important industrial designers of our time, but he is rather shy, and he does not usually do interviews. It is all a bit odd really. But then Ive is no ordinary designer. In 1998, as head of design at Apple in San Francisco, he changed the way we see computers with the original iMac. And then came the iPod. In 2000, Ive and his team of designers realised you can t a computer hard drive into a box the size of a deck of playing cards and use it to store thousands of songs. For the rst time it was possible to carry your music collection in your pocket. Today, there are 30 million iPods out there. Its success was not just about clever electronics. Critics said it looked fantastic and was surprisingly easy to use. Aer all the pre-interview warnings, it is a bit of a shock to meet Jonathan Ive. He is a charming and relaxed gure in his late 30s and he obviously believes he has the best job in the world. “Our goals are simple,” he says. “We genuinely try to make the very best product that we can. We have a belief that we can solve our problems and make our products better and better.” Ive says he is inspired by the everyday stu that surrounds him. e aim, he says, is to create beautiful gadgets that can be used without looking at the instruction book. You can sense that he is delighted – if a little surprised – by all the praise. But what gives him the most pleasure is when people tell him their iPod stories. “What’s really great is when someone you don’t know comes up and wants to talk about what the iPod meant for them. at’s really fantastic,” he says. “At the end of the day, it’s all about the music.” His goal was to make it simple to use and beautiful to look at. e result was the iPod. Unit 4, exercise 25a Student A Rooms: You’d like to swap rooms with B. His / her room has a phone connection, and you need the internet to study. TV: Your parents have bought a new TV. Where should the old one go? Household chores: Your parents expect you all to do a share of the chores. So, should there be a rota for shopping, cooking and other household chores? If not, what’s the alternative? Noise: How do you feel about noise and having parties? Should there be rules? Nur zu Prüfzwecken – Eigentum des Verlags öbv