English Unlimited HTL 3, Schulbuch mit Audio-CD und CD-ROM

84 Lost and found 06 LANGUAGE SKILLS EXPLORE LOOK AGAIN EXTRAS Read the guidelines for giving presentations and identify three rules that you observe already and three that are new to you. 39 a When launching a new product or service on the market, it is essential to present it to potential customers. As rst impressions are crucial, it is important to prepare your presentation well. Make sure you know your target audience, be clear about the objective of your presentation and think about the media you want to use. e next step is to work out a clear, easy-to-follow structure: Introduction: Welcome the audience and introduce yourself and your product Good morning / a ernoon / evening, Ladies and Gentlemen! Welcome to my presentation! Today I am going to present / introduce you to … Give an overview of the points you are going to cover At the beginning / Firstly / To start with I am going to … irdly / in addition … Secondly / then / a er that I … Finally / At the end / To end … Provide some basic information about your company to establish credibility We are an old established rm/ dynamic young /middle-sized Austrian / start-up company producing / oering … Position your product by pointing out is unique features that set it apart from similar products on the market What is unique about …/ I would like to draw your attention to … Product description: describe the product or service in a way that your audience understands e main part consists of …/ is made of … It is available in three colours / user-friendly / easy to clean … Our comprehensive package includes … Our experts are at hand / can be reached … Give a list of benets and give examples of how your audience will bene t from the use of your product and service: It is energy saving / environmentally friendly … Our hotline is open 24 hours a day, 7 days a week … It uses the latest / cutting-edge technology … We oer emergency services … Now that your audience is familiar with your product or service give examples of successful uses: ree out of four people who used it said … We have many satised customers in … Finish your presentation: Sum up the most important points and round the presentation o with a call to action (hand out samples, make the audience ll in order forms, etc.) To sum up / As I said before / Concluding /… Feel free to pick up our brochures / ll in the order forms / contact us on … ank you for your attention! Do you agree with these tips? Can you think of things to add? From the list of products and services, choose one that appeals to you to present in class. Use presentation tools like PowerPoint or Prezi to illustrate your presentation and make a handout for your classmates. Give a presentation of 5–7 minutes on your product / service. merchandising: sweatshirts, scarves, caps to create a corporate identity for your school services: dog walking, cat or dog sitting during the holidays, rent a chef or a temp, PC maintenance products: mobile phone, iPod, laptop, cosmetics, soft drinks Activities, How to write a handout , p. 153. Make a leaflet about your product / service. Activities, How to write a flyer or a leaflet , p. 152. b 40 a b Explore speaking 2: Presenting products and services Nu zu Prüfzwecken – Eigentum des Verlags öbv