English Unlimited HTL 4/5, Schulbuch mit Audio-CD und CD-ROM

114 Knowledge and technology 09 LANGUAGE SKILLS EXPLORE EXTRAS Which sentences in 21a could these expressions be used in? How would the sentences need to change? cutting-edge  there’s no question  totally unique  innovative  flourish without any doubt  absolutely certain  ground-breaking  catch on Example: We set out to create cutting-edge content. Work alone. 1 Think of an idea that you think is unique. Use these ideas or your own:   an idea for improving your town   a way of solving an environmental problem   a business idea that would fill a gap in the market 2 Prepare to explain your message in a clear, detailed way. Plan to deliver it in a positive light, so that you sound confident and have complete belief in it. 3 Anticipate any questions that you might be asked, and how to deal with them. Work in pairs. 1 Take turns to explain your message. 2 As your partner is speaking, think of difficult questions to ‘test’ or criticise that message. Find as many ‘holes’ in their argument as you can. The IT facilities at your school are rather poor. You are part of a team planning a project to get better IT equipment for students. The team has asked you to write a proposal to the EU Commission to get the money for your project. In your proposal, you should:   explain why you are writing.   outline what kind of equipment you need and what for.   propose a way to present the outcome of your project to other schools. Divide your proposal into sections and give them headings. Write around 250 words.  Writing guide, Proposal , p. 180. b a SPEakIng 22 b WRItIng 23 IMPROVE IT FACILITIES AT YOUR SCHOOL  Send a proposal for your school project to the EU Commission!  Get money from the Directorate-General for Education!  Share your experiences with other schools! Listen to an interview with the CEO of Demand Media , Richard Rosenblatt. 1 What information does he add about his company and how it works? 2 How is it different from the way traditional content media worked? 3 What does he mean by “We added a science to the art of creating content”? 4 How would you describe his attitude? Look at these statements from the interview. Which words contribute to the strength of Rosenblatt’s message and make him sound confident? LIStEnIng 20 TCD  3/03 a LanguagE FOCuS 21 Sounding confident “We definitely think that it’s causing people to rethink their business models.” “… which we with surety can tell through all the science and algorithms, is going to be successful.” “We set out to create a whole new form of content.” 2 3 1 Nur zu Prüfzwecken – Eigentum des Verlags öbv