English Unlimited HTL 4/5, Schulbuch mit Audio-CD und CD-ROM

118 Knowledge and technology 09 LANGUAGE SKILLS EXPLORE EXTRAS Explore writing: Register and formality in business emails Look at these email etiquette tips. Rank them from 1 to 10 (1 = least important). Always use your spell check. Use correct grammar and punctuation. Read through your email before sending it. Always start your email with a greeting and end it with a farewell. Don’t write in capital letters, it looks like you are SHOUTING. Don’t use too many exclamation marks!!! Don’t leave the subject field blank. Keep emails as short as you can. Keep to the subject (it may be better to write separate emails to discuss different topics). Don’t send automated responses. 32 Dear Ms Badu, I am writing from the local office in Istanbul. I would be grateful if you could provide me with a topic for your presentation on May 21st in Antalya. Please see the attached Word document and the email below (concerning a previous event) for more information. Please complete all the information in the form and return it to me asap. Your flights will also need to be booked. You’d need to arrive in Antalya on May 20th and leave on the 22nd, but you’d be more than welcome to come out on the 19th and be around for the first day of the conference if you wish to. Please let me know what you would like to do and we will make arrangements accordingly. Best wishes, Keith Sibley A Hi Laura, Thanks for getting back to me so quickly. I think we’d like ‘The power of advertising’ talk. It will be great to see you here!!!! hoping you have a good time in Harrogate (I saw your name in the programme), Best, Keith C Dear Keith, Thanks for your email and information about the conference in Antalya. I have a number of talks which you can check out on my website. Please select the one that you feel is the most appropriate. Thanks for your offer. I’d be happy to attend the rest of the conference, arriving on the 19th. Look forward to working with you soon. All the best Laura B Look at emails A–F here and on the next page, representing three different exchanges. 1 Why is the register so formal in email A? 2 Underline examples of formal style in email A.   What is the effect of using modal verbs here?   What does the email resemble?   What is the exception to this formal style? 3 Find four features of informal style in email B. 4 Which of the ten rules in 32 are broken by email C? 5 What informal elements are there in email D? 6 Look at emails E and F in comparison with the others. What form of communication do they resemble? 33 Nur zu Prüfzwecken – Eigentu des Verlags öbv