English Unlimited HTL 4/5, Schulbuch mit Audio-CD und CD-ROM

45 Our changing world 03 LANGUAGE SKILLS EXPLORE EXTRAS Self-assessment interpret maps and facts   !! make comparisons and talk about changes   !! write a proposal   !! talk about globalisation   !! talk about diet and nutrition   !! write a blog comment   !! discuss changing trends   !! talk about result   !! write an article   !! Can you do these things in English? Circle a symbol on each line. üü = I can do this well. ü = I can do this most of the time. !! = I still need to work on this. managing director of Chow Tai Fook, the world’s largest jeweller, with over 1,700 sales outlets on the mainland, says their takings are continuing to grow. Any weakness is seen chiefly in coastal cities exposed to China’s struggling exports. In the interior, where locals are not yet used to foreign shopping jaunts, “middle-class incomes are still rising.” Luxury firms are having to adapt to this fragmentation in the Chinese market. Whereas flashy ‘bling’ still sells to the new money in smaller, interior towns, globetrotters from the coastal cities are returning from their travels as more knowledgeable and demanding shoppers. Armando Branchini of Fondazioni Altagamma, the Italian confederation of luxury brands, says such customers look for more subtle and modern designs.  Over two-thirds of Chinese use the internet to research brands, but most luxury firms have pitiful digital strategies. One study found that luxury websites take four times as long to load in China as elsewhere and rarely offer yuan prices or purchasing options. Mobile commerce is growing in China, but few luxury firms’ websites are optimised for mobile devices. 0 From 2007 to 2011, many luxury goods firms grew by . Q1 Prospects for companies producing upmarket goods seem to . Q2 Sales of shark fin and luxury have plummeted. Q3 It would be wrong to say that all luxury goods firms declining sales in China. Q4 It is not enough for luxury firms to trade in the . Q5 On account of the strong , Chinese visitors do a lot of shopping in Europe. Q6 In order to attract even more Chinese customers, European luxury goods shops need to employ staff with skills. Q7 The interior of the country is still a worthwhile market niche as inhabitants tend not to , and incomes are still rising. Q8 Together with their shops, the of luxury goods stores need to be revamped. 10% and more Unit03 Nur zu Prüfzwecken – Eigentum des Verlags öbv