English Unlimited HTL 4/5, Schulbuch mit Audio-CD und CD-ROM

79 Production and industry 06 LANGUAGE SKILLS EXPLORE EXTRAS Talk in pairs. 1 Compare your answers to the questions in 13 . Support them with information from the article. 2 Which information in the article was the most surprising or exciting for you? What kind of job skills would you need to be part of Industry 4.0? Talk in class. Match 1–8 with a–h to make sentences. 14 SpEaKIng 15 LanguagE FOCuS 16 Talking about modern production technologies Discuss in class. 1 What do you think of media like blogs or tweets as tools of the information industry? 2 What could be the challenges of being a blogger and journalist? 3 Have you ever come across technology blogs when doing internet research? Do you think writing for such blogs requires any technical training? Why? /Why not? You’re going to listen to Aiden giving a talk to students about changes in the news industry over the past few decades. If you were interested in a career in journalism, what questions would you ask Aiden? a LISTEnIng 18 b Giving a talk it comes to exchanging data,” says Struth. There is also a call for solutions that can be integrated into the existing manufacturing base in a smart and cost-effective way.  “Industry 4.0 is a 20-year journey,” says Holli- day. “But the work that goes in now to create the platforms, the protocols and the connections between the smart devices will enable the digitally designed factory environments. This is what is envisaged by programmes like Industry 4.0.” 1 RFID: (short for) radio-frequency identification 2 ERP: (short for) enterprise resource planning 1 Electronic systems and computer technologies 2 Cyber-physical systems are made up of 3 There will be increasing levels of intelligence 4 RFID chips will offer the opportunity 5 Each product has its own digital information 6 Bosch has already started testing 7 This new situation could lead to 8 In an intelligent factory , the ability to produce a software, sensors and communication technologies. b customised mass production . c the feasibility of RFID technology. d embedded into it that it can share with machines. e in devices that are used in industrial environments . f customised goods on a mass scale is improved. g helped to further automate production lines . h to map whole production units , from the supplier to the customer. You work for the Manchester-based company CYPROS (Cyber Production Solutions Ltd) , which specialises in re-engineering industrial workshops into production facilities capable of manufacturing customised products with mass-production efficiency. Your task is to produce a leaflet advertising your services. In your leaflet, you should:   briefly explain the concept of mass customisation.   give an overview of the necessary technology.   highlight the benefits of mass customisation for both industry and consumers.   convince potential customers that your company is the best to assist them in their conversion to mass production of customised objects. Divide your leaflet into sections and give them headings. Write around 300 words. Try to use the highlighted expressions in 16.  Writing guide, Leaflet , p. 182. WRITIng 17 Nur zu Prüfzwecken – Eigentum des Verlags öbv