English Unlimited HAK/HUM 4/5, Schulbuch mit Audio-CD und CD-ROM (mit Handelskorrespondenz)

104 Unit 9: It’s all about advertising m2889u Goals discuss brands describe effects and influences talk about the image and qualities of products talk about advertising and marketing describe an advertisement deliver a sales talk write a press release write a leaflet Discuss these questions. 1 How ‘brand conscious’ do you think you are? Think about:   clothes   cars   drinks   shoes   electronic goods   sports equipment 2 How much importance do you attach to the brand? Why do you think it is or isn’t important? 3 Would you avoid particular brands? If so, why? 4 For which kinds of product would you worry about the brand you buy? Why? Talk about the adverts. 1 What ‘image’ do you think they are selling? 2 Are they effective? 3 What do the models themselves add to the message? Listen to Lydia talking about brands. 1 How ‘brand conscious’ is she? 2 What does she say about: a top designer labels? b individuality and belonging? 3 How is the interviewer’s point of view different? 4 What kind of person do you imagine Lydia is? Why? a LiSTENiNg 1 b TCD  3/01 c Brands and brand images Louis Vuitton Tommy Hilfiger Nur zu Prüfzwecken – Eigentum des Verlags öbv