English Unlimited HAK/HUM 4/5, Schulbuch mit Audio-CD und CD-ROM (mit Handelskorrespondenz)

105 It’s all about advertising 09 LANGUAGE SKILLS EXPLORE EXTRAS The interview contains expressions for saying what effect things have. What did the two people say? Add one or two words from the box in each gap. Make other changes if necessary. enhance  define  difference  effect  have  make (2x)  influence  people 1 If I wear a Boss suit, it doesn’t to my personality. 2 It will see you in a different way. 3 Your appearance will by the cut of the garment. 4 Brands also your attitude towards life. 5 If you have something that a positive on you, then your whole personality is more positive. 6 I’m by brands at all. I don’t care about them Do you agree with the statements in 2a? Think of examples from your own experience. Look at this example from the interview. But you see it as a positive influence on people, do you? 1 What prepositions can appear after influence ? 2 What verbs commonly combine with influence ? Write a short blog entry on the influence of advertising on young people using as many expressions from the box in 2a as possible. Write about 100 words.  Writing guide, Blog , p. 184. Three people say what words they associate with three international brands. What kind of product are they? What brands do you think they are? a LANguAgE FOCuS 2 Effects and influences b c WRiTiNg 3 a LANguAgE FOCuS 4 Image and qualities Listen to check. Which words in 4a are nouns? Which are adjectives? Listen again. Write two more words or expressions each speaker uses. Which are about:   the product?   lifestyle? Think of a well-known brand (international or Austrian). Make a list of words associated with it, like those in 4a. Read out your list. Can other people guess the brand? Brand images are carefully constructed by companies and are the result of clever advertising. Think of advertisements for soft drinks in your country. What images and qualities do they usually present to attract customers? Work in groups. Look at the advertisements for Pepsi on p. 209. Follow the instructions. b TCD  3/02 c a 5 b a SPEAKiNg 6 b sport trendy ambition comfort fashionable keeping fit A fast  dynamic fun  speedy retro  good design small C success innovative reliability  perfection sound quality B Nur zu Prüfzwecken – Eigentum des Verlags öbv