English Unlimited HAK/HUM 4/5, Schulbuch mit Audio-CD und CD-ROM (mit Handelskorrespondenz)

113 It’s all about advertising 09 LANGUAGE SKILLS EXPLORE LOOK AGAIN EXTRAS Explore writing: Using advertising language in a leaflet Read the advert for London’s Tate Modern Art Gallery as a venue for dining, events and entertainment. Which room would you choose for these events? Give reasons. 1 a lunch for 40 guests 2 a summer evening reception for 150 guests 3 a celebration dinner for 200 guests 28 TATE Entertain at the top of one of London’s most iconic and best- loved buildings with the City’s stunning skyline as backdrop. The Tate Modern Restaurant, East Room or Members’ Room all capture an unforgettable vista of London. Boasting a specially commissioned mural, currently James Aldridge’s Cold Mouth Prayer, The Tate Modern Restaurant offers guests the opportunity to be entertained alongside a magnificent piece of art, while also enjoying unrivalled evening views of the London skyline and the River Thames. A With unparalleled views of the London skyline and the River Thames, The East Room is a dramatic and versatile space which can be enjoyed during the day and evening. Surrounded by sheer glass walls, daytime events are bathed in natural light, while an intimate setting is evoked for evening events against the spectacle of London by night. B The impressive Members’ Room, with exclusive balconies on both its north and south sides, provides uninterrupted views of the London skyline and the River Thames. The balconies also offer a unique opportunity for outdoor evening receptions. C What do you understand by the highlighted words? What would be more common ways of expressing the same ideas? Why do you think the writer chose to use these words? 1 an iconic building 3 a vista 5 sheer glass walls 7 unrivalled views 2 a backdrop 4 boasting a mural 6 bathed in natural light Discuss these questions. 1 Are there more verbs in the texts, or more adjectives? Why do you think that is? 2 Look at the verbs. How many are active verb forms, and how many are passive? Why do you think that is? What do you notice about the active verbs? 3 How many adjectives can you find that mean ‘very good’ or ‘very beautiful’? Make a list. What impression is the writer trying to give of an evening spent at this venue? a 29 b c Nur zu Prüfzwecken – Eigentum des Verlags öbv