English Unlimited HAK/HUM 4/5, Schulbuch mit Audio-CD und CD-ROM (mit Handelskorrespondenz)

32 Unit 3: Entrepreneurship nd6gr9 Goals talk about people’s success write a letter to the editor give advice about an interest or a hobby write a proposal talk about statistics carry out a customer survey write a report make and justify recommendations Practice makes perfect? Have you heard of successful entrepreneurs such as Richard Branson, Stella McCartney or Mark Zuckerberg? In groups, talk about these questions. 1 Which area are they successful in? Look at the pictures and guess. 2 What do you think they have in common? 3 What does it take to become a successful entrepreneur in your opinion? ReADINg 1 Read the article below about what makes successful entrepreneurs, then circle the correct options. 1 Researchers agree / disagree on what makes good entrepreneurs. 2 It is absolutely / not necessary to attend a prestigious business school. 3 Success as an entrepreneur is always / sometimes the result of both training and the right genes. 2 Nature vs nurture: what makes a good entrepreneur?  It is an age-old question whether good entrepreneurs are born or bred. Researchers seem to disagree whether there are ‘natural’ entrepreneurs due to a genetic disposition, i.e. innate character traits like the will to succeed, or whether outstanding entrepreneurs are the result of receiving training, building up experience, and getting feedback from mentors, for example.  The answer to this question is of interest to would-be entrepreneurs, HR managers, academics and business schools alike. Looking at the careers of successful representatives, we have living proofs for both theories: on the one hand there are business magnates like Richard Branson and entrepreneurs like Niki Lauda, who have never set foot in a business college.  On the other hand, there are entrepreneurs extraordinaire like Warren Buffet, Donald Trump and Dietrich Mateschitz, who all hold degrees in business administration or economics. However, it is equally part of the Warren Buffet myth that he went from house to house, selling chewing gum and newspapers when he was still in elementary school. So did he have the entrepreneurial gene after all?  The idea that entrepreneurs are born rather than made and that it is in your genes whether you will be a high-flyer or a slow plodder one day is a disturbing thought. After all, most of us have been brought up in the belief that if you have a good education, followyour interests, set yourself specific goals, and put in a lot of practice, there is nothing Nur zu Prüfzwecken – Eigentum des Verlags öbv