English Unlimited HAK/HUM 4/5, Schulbuch mit Audio-CD und CD-ROM (mit Handelskorrespondenz)

33 Entrepreneurship 03 LANGUAGE SKILLS EXPLORE EXTRAS Match the verbs with the correct noun phrases to make expressions from the article. 1 get specific goals 2 set feedback 3 concentrate on results 4 possess talent 5 put in experience 6 build up a lot of practice  7 have your interests  8 follow the will to succeed  9 receive training 10 have high self-esteem 11 tolerate risks 12 take uncertainty Test each other. Take turns to say the collocations in 1–12 and remember the verbs. Example: A: Specific goals? B: Set specific goals. Talk together. Use expressions from 3a and your own ideas. 1 What does it take to do these things, in your opinion?   play a sport to a high standard   be a successful investment banker   become a celebrity chef   manage people effectively   speak a foreign language fluently   be a good teacher 2 Think of someone who is very successful. How did they succeed? Mini research project. Choose a well-known Austrian entrepreneur. How did he / she succeed? Research their career and present your entrepreneur in class, or write their CV and display it in class. Write a letter to the editor in response to the article ‘Nature vs nurture’. In your letter, you should:   outline an area of your life in which you think you are successful.   explain what could be the reasons for your success.   comment on the ideas of nature and nurture in the article and relate them to your own experience. Write 180–200 words.  Writing guide, Letter / Email , p. 191. a LANguAge FOCuS 3 Routes to success b SpeAKINg 4 5 WRITINg 6 you cannot do. The theory that entrepreneurial success is genetically determined also calls into question the value of business schools – a multi- million dollar business around the world, with St Gallen in Switzerland, Bocconi in Bologna and the Harvard Business School occupying the top ranks.  So does this mean that costly MBA programmes are a waste of time and money and don’t deliver what their glossy brochures promise? Is it true that entrepreneurship education produces good accountants or economists rather than good entrepreneurs?  It is a fact that some personality traits are more conducive to entrepreneurship than others. If we are to believe research, the willingness to take risks is the most important prerequisite, closely followed by the ability to tolerate uncertainty and ambiguity. In other words, if you like the idea of having your salary paid into your account punctually at the end of each month without having to worry about anything, chances are slim that you are going to turn into a business tycoon. On the other hand, if you have high self-esteem, are optimistic, hard- working, good at decision-making and able to concentrate on results, you could be the next Mark Zuckerberg or Martha Lane Fox, founder of Lastminute.com, who was recently voted one of the 100 most important people in the UK.  As with many other controversial questions, the answer is a compromise. It comes as no surprise that the secret of becoming a successful entrepreneur seems to lie in the interaction of heredity and the environment. It is not enough to possess talent. Nor is it sufficient to be an energetic alpha male or female, brimmingwith self-confidence and thriving on risk-taking if you have no idea of accounting, business models or the business environment. Likewise it won’t help to be a straight A-student in the most prestigious business school in the world if you are devoid of entrepreneurial instincts. Having some of the right genes together with a sufficient amount of education and training seems to be the fast track to entrepreneurial success. Nur zu Prüfzwecken – Eigentum des Verlags öbv