English Unlimited HAK/HUM 4/5, Schulbuch mit Audio-CD und CD-ROM (mit Handelskorrespondenz)

37 Entrepreneurship 03 LANGUAGE SKILLS EXPLORE EXTRAS SURVEY RESULTS – SUMMARY Just over (1) people were surveyed, including 40 from local businesses. LOCAL PEOPLE Buy their bread from:  supermarkets: 80% (because (2) and more convenient)  other places: 10%  us: 10% Need for cakes on special occasions:  never: 15%  once a year: 10%  (3) or more times a year: 75% Nearly everyone was interested in using us, but they didn’t know we offer this service. OFFICE WORKERS Get their lunches from us: 18 people Reasons why people don’t come to us:  prefer lunch from home: (4) people  wrong kind of food: (5) people  too far from work: (6) people Most people said they would use us if we delivered. Carrying out a survey Once you have started a business, it might be necessary to carry out customer surveys occasionally to check if your products or services still suit your customers’ tastes. Look at the picture of Vicki and the summary of her survey. Who did she talk to? What questions did she ask? Listen to Vicki telling her colleagues about the results of her survey. In what order does she talk about these things? a cakes for special occasions b lunches for company workers c bread for local people d deliveries e healthy food Listen again. Complete the summary of the survey. What do you think Vicki and her colleagues should do in response to these results? Which five expressions from the box could go in sentence 1, which five in sentence 2? about all almost almost none exactly half just under most nearly none 1 I spoke to 150 people. 2 of them were interested in buying from us. Look at two more things Vicki says. 1 About eight out of ten people said they usually got their bread at the supermarket. 2 Three quarters of the local people said they need cakes for special occasions. How could you say these numbers in the same style? 1/4  1/3  2/3  2/5  7/10 LISTeNINg 18 19 a TCD  1/10 b c a LANguAge FOCuS 20 Giving statistics b Vicki is one of the owners of a small family bakery. In an effort to improve business, she’s done a survey of local people and companies. Imagine you all live in the same area. In groups, choose one of these business ideas or think of your own. Make sure each group chooses a different idea.   You’re opening a local shop which sells, e.g. computer hardware, second-hand clothes.   You’re starting a service for local people, e.g. a catering service, a computer clinic. Design a survey to find out what people do now, and if they’d use your business. Get into new groups. Ask each other questions to complete your surveys. Go back to your original group and prepare to present your survey results.   Summarise the results of your survey.   Decide what order to present the results in.   Decide who will do each part of the presentation. Tell the class about your survey and its results. a SpeAKINg 21 b c d Nur zu Prüfzwecken – Eigentum des Verlags öbv