English Unlimited HAK/HUM 4/5, Schulbuch mit Audio-CD und CD-ROM (mit Handelskorrespondenz)

39 Entrepreneurship 03 LANGUAGE SKILLS EXPLORE EXTRAS Read the text again and list three things you already knew and three things that you didn’t know. Taking into account the information from 23b and any additional experience you might have,   describe what events managers do.   list the skills and personal qualities they need.   explain why you would (not) like to work as an events manager. Take a few minutes to prepare and try to talk for three to four minutes. Scan the text in 23b and find the nouns that go with the verbs below. 1 raise 2 provide / 3 create / / 4 attract 5 generate / / 6 target 7 carry out 8 research / Try to form as many new collocations with the above verbs as possible. Use a dictionary if necessary. Use the collocations in sentences of your own. Example: The charity tries to raise money to support homeless people. c 24 a 25 b c If events are classified according to form and content , there are three main types: Cultural events , which include festivals (like the Salzburg Festival or the Edinburgh Festival), art-form festivals that focus on a specific art form (e.g. the film festival in Cannes or the Biennale in Venice), cultural or religious festivals depending on the calendar (e.g. the Notting Hill Carnival) or commercial music festivals like Glastonbury in South England or the Frequency Festival in Austria. Sports events , whose tradition goes back to the Greek Olympics and beyond. Business events , mainly characterised by their focus on business and trade, although there is a strong tourism aspect to many of them. They include meetings (smaller gatherings), incentive travel (to motivate or recognise employees for their performance), conferences (designed for discussion, fact- finding, problem-solving and consultation) and exhibitions of products and services (e.g. trade fairs, consumer shows, agricultural shows, etc.); corporate events like corporate hospitality may be included. What do events managers do? Events planners plan, co-ordinate and carry out events; they need to create a concept, research possible dates and venues, calculate the budget – which often involves finding sponsors – and plan the event. After contacting and booking performers and suppliers, they put together a programme. Marketing and promotion (nowadays often via social media in addition to traditional media) is the next step, followed by ticket sales. The work of an event manager includes logistics and administration (from transport, catering, sanitary facilities and waste management to security and getting the necessary permits) as well as on-site management during the event. Post-event reviewing and assessment are equally part of an events manager’s job. Ideally, events managers should have business and management skills as well as people skills as they need to liaise with customers, suppliers, authorities and the public; creativity is highly desirable, as is flexibility and the ability to work in a team. Nerves of steel are of advantage as are troubleshooting skills. Nur zu Prüfzwecken – Eigentum d s Verlags öbv