English Unlimited HAK/HUM 4/5, Schulbuch mit Audio-CD und CD-ROM (mit Handelskorrespondenz)

53 The world we live in 04 LANGUAGE SKILLS EXPLORE LOOK AGAIN EXTRAS Find examples of these features in the campaign message on p. 52. 1 imperatives 5 positive adjectives and collocations 2 the present progressive 6 slogans and catchy expressions 3 exaggeration 7 pledges and claims 4 compliments to the reader 8 alliteration Choose at least eight phrases from the campaign message that you find useful for encouraging people to support charity work. Work in groups. Choose a charity which you think is worthwhile. 1 Plan the campaign message. Think about:   the message you want to get across   ways to get people involved   the target audience   expressions, slogans and visuals 2 Together, write the campaign message. Include ideas for images and an attractive layout and use features from 27a. 3 Plan how to present your campaign, and how to persuade others to contribute. Give your campaign message to another group and give them time to read it. Choose one person in your group to:   present your campaign and answer any questions.   try to persuade other groups to contribute to the campaign. Decide which other campaigns you will support, and how. Tell the class. a LANguAgE FOCuS 27 Persuasive language b a SPEAKINg 28 b c d Shelter, a UK charity, is asking people to take pictures of themselves “sleeping in weird and wonderful places” and to post them on social media as part of their #bedless campaign. How does the image transmit its message? What do you think the charity fights for, apart from combating homelessness? Read the extract from the Shelter website on the next page. How does it answer 29b? a 29 b a 30 Explore writing: Write a fundraising letter Nur zu Prüfzwecken – Eigentum des Verlags öbv