English Unlimited HAK/HUM 4/5, Schulbuch mit Audio-CD und CD-ROM (mit Handelskorrespondenz)

81 Companies 07 LANGUAGE SKILLS EXPLORE EXTRAS Listen again and match the sentence parts. There are two extra sentence endings you should not use. 1 McKinsey is a company that 2 As soon as you start working for McKinsey, you 3 The typical McKinsey associate 4 Image-consciousness and standardisation 5 The carefully honed corporate identity 6 Despite their active involvement in community life, McKinsey employees 7 The complete absence of marketing activities 8 Employing McKinsey is as much a status symbol for companies as a does not prevent the company’s success in community life. b extends to the language employees use. c stands out from the crowd. d tries to minimise its media presence. e are more important than individualism. f are to be expected in our world of social media. g are secretive about the firm and their professional dealings. h is present in more than 60 countries. i are requested to dress and behave in a particular way. j buying an exclusive fashion accessory is for consumers. Mini research project. McKinsey may be the best known consulting company around the world, but it is not the only one by far. Try and find at least two other consulting agencies and make notes on the following points.   What is it the company does?   Where does the company operate?   Who are the clients? Imagine you work for one of the companies you have researched and write a blog post describing your company. Use your notes from 3a.  Writing guide, Blog, p. 184. c a WRITINg 3 b Read the definition on the right. Find examples of corporate blogs on the internet and assess them according to the criteria presented in the definition. 1 What is their main purpose? 2 Do they contain a personal viewpoint or argument? 3 Who is the intended audience? Read the blog post on the next page and answer the questions. 1 Who is the writer? 2 Who is the blog aimed at? 3 What is its purpose? a READINg 4 b a 5 Company culture and management styles corporate blog noun a rather new text type and therefore still undefined as concerns frequency, length, content and level of formality (although most company blogs are rather informal). The main purpose is to inform and enter- tain; some corporate blogs also provide a personal viewpoint or argument. Corporate blogs may be for an internal or an external audience, i.e. intended for company insiders only or addressed to all stakehol- ders (staff, management, investors, suppliers), as well as customers – or even competitors. Nur zu Prüfzwecken – Eigentum des Verlags öbv