Semester check: Units 6–10 First of all, think about what you have learned up to now. Are you close to “I can do this well” or closer to “I need to work on this”? Put a mark where you think you are at the moment. Then do the tasks and check your answers with the key on p. 175. Put another mark in a different colour where you see yourself after you’ve done the task. Read the extract from a report about the Science Museum Group, a group of five museums in the United Kingdom. First decide whether the statements (1–6) are true (T) or false (F) and put a cross ( ) in the correct box. Then identify the sentence in the text which supports your decision. Write the first four words of the sentence in the space provided. There may be more than one correct answer; write down only one. The first one (0) has been done for you. Source: adapted from https://group.sciencemuseum.org.uk/wp-content/uploads/2018/06/SMG-Annual-Review-2017-18.pdf 1 to draw sb./sth.: anziehen, anlocken 2 donor: Spender, Spenderin Reading i i I can understand an extract from company report. 1 Reading With the opening of its Wonderlab in January, the National Science and Media Museum in Bradford kicked off the year for the Museum Group and led the way, ending the year with a 25% increase in visitor numbers. This focus on our museums outside of London was helped by the very successful tour of the Soyuz space capsule, which has been to each of our museums this year. It drew1 huge crowds and boosted the whole group’s visitor numbers to end the year 2% up on last year. The tour of Soyuz has been a cultural and a commercial success. We are grateful to Samsung, whose sponsorship has enabled us to tour not only the object, but also the accompanying virtual reality experience. The VR experience in London and on tour brought in over £300,000 of new income. At the Science Museum in London, Wonderlab was open for its first full year of operation, making £1.2 million in income and ranking among visitors’ favourite things to do at the museum. Our expertise in developing the lab has extended internationally this year, with a new collaboration with the Queensland Museum in Australia to help create something similar over there. This is an exciting commercial opportunity and one which again demonstrates focus on innovation. Our Robots exhibition ran until September at the Science Museum, bringing in £900,000 from ticket sales. The exhibition then toured to Manchester, where it again exceeded targets, reaching 67,000 visitors – 42% more than forecast and our best attendance for a exhibition there. Another great success was our Power Up gaming festival, which ran in Manchester in the summer and in London over the October and Easter holidays. Both London festivals sold out – the result of a very effective email marketing campaign, which demonstrated the success of our new Customer Relationship Management system. All this shows the huge amount of hard work and dedication from staff and none of it would be possible without the generous support of our visitors, sponsors and donors2. This meant that last year only 52% of our total income came from government, a further demonstration of our commitment to become more financially sustainable. We have had continued success in fundraising this year, including raising funds for future developments, such as the £24 million Medicine Galleries, due to open in the autumn of next year. We are particularly grateful to our visitors, who donated £2.9 million across our museums this year, income that is necessary to support them in an uncertain financial environment. The commercial success of initiatives such as the Soyuz tour and the Queensland consultancy will help us to manage a difficult year ahead, but it is important that we continue trying to cut operating costs in order to be sustainable in future years. We are also very grateful for an extra contribution of £1 million from the government, which will help us to carry out some urgent conservation works to pieces in our museum in Manchester. At the heart of everything lies the care and preservation of our collections and work has continued to move them to the new National Collections Centre in Wroughton. This amazing opportunity to document and digitise 320,000 objects and move them to a brand new storage facility will support all of our activities for generations to come. 132 Nur zu Prü zwecken – Eigentum des Verlags öbv
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