How to write a flyer or a leaflet and a brochure A leaflet is similar to a flyer and is a printed sheet of paper containing information or advertising; it is usually distributed for free. A leaflet usually has a better design than a flyer, and they are printed in colour and on better quality paper. 1 You can find an example of a flyer on p. 170. A brochure is longer and more detailed than a leaflet, i.e. it is multi-page material usually printed on thick glossy paper, folded or bound. Flyers, leaflets and brochures are intended for wide distribution. Nowadays they don’t have to be printed; often such an advertisement is attached as a PDF document to an email. Flyers, leaflets and brochures are informative or persuasive, i.e. they aim to convince you of something, and contain pictures. The text answers important questions, describes products or services, gives reasons or explanations, lists benefits, contains an incentive to act e.g. an offer or an invitation. Readers should become interested and get a quick overview of the product or service described. Target groups differ widely, which affects the relevant language used. 1 You can find an example of a brochure on p. 106–107. How to prepare and give a presentation A presentation is a short talk given to a specific audience with a specific purpose, which also determines your style, i.e. if you need to use formal or informal language. It can be informative or persuasive. It is accompanied by visual aids like Power Point slides, PREZI or any other visualisation program and often includes a handout. Start by collecting ideas and organise your material. Keep your purpose in mind and don’t overload the audience with information. And remember that a presentation is spoken and must not be read out loud from pre-prepared written texts! 1 See also: Presenting products and services, p. 54–55. TIP: Record your presentation and listen to it before you have to give it. This gives you the chance to experience it from your audience’s point of view. Structure ■■ Effective beginning: get the audience’s attention using visuals, stories, films, images ■■ Introduce yourself & your topic ■■ Main part: divide message into three points ■■ Conclusion: summarise or give evidence that what you said is true, ask audience to do something Layout and structure ■■ Bold headlines & subheadings (can be questions or slogans) ■■ Bold colours ■■ Short paragraphs ■■ Bullet points Language ■■ Use active voice: All our Healthy Cooking recipes give step-by-step advice. ■■ Address audience directly: You will experience how easy it is to cook delicious meals. ■■ Short, simple, persuasive language: Cooking with your friends is relaxing, rewarding and great fun! Nothing beats the smell of fresh bread! ■■ Use rhetorical questions, imperatives: Have you ever baked your own bread? Get cooking! ■■ Short sentences with one main idea: It’s really not difficult to prepare lasagne. ■■ Catchy phrases: Healthy cooking goes global ■■ Give facts and figures: 9 out of 10 students age 20 to 25 have never baked bread. Useful expressions We offer / are happy to … Have you ever thought about …? Think about … Get in touch … Join … Don’t forget … For further information see … Visit our website at … 161 B Business communication Nur zu Prüfzwecken – Eigentum des Verl gs öbv
RkJQdWJsaXNoZXIy ODE3MDE=