Ó m52fy2 Great ideas Look at the 21st century job ideas. Research what services these businesses offer. Make notes about each job. Example: Data journalists report on statistics and other data, which they get from digital sources. Sometimes they program computer scripts to collect data, and they use graphs and other visualisations to tell their story. data journalist online tasker mystery shopper social media manager security drone surveillance Reading 1 a No headquarters? The modern economy has changed, presenting new challenges in the world of business that the leaders of tomorrow can help (1) to address. According to tech entrepreneur Clark Valberg, one of those challenges is to decentralise office spaces, creating a new system where remote work is the norm. It’s never been easier to work remotely. Communication technology (2) is easily available, file-sharing tools and wi-fi are everywhere. Despite this, most businesses around the world haven’t yet changed their policy. They still want their employees to work from a central office. Clark Valberg, CEO of the design software company InVision, has made it (3) his mission to modernise the workplace, and he (4) came up with the idea to eliminate it altogether. InVision – which is used by all Fortune 100 companies – employs 850 people around the world with no head office. It is one of the largest all-remote tech companies, a flagship for the future of work. A decentralised workforce now (5) allows employers to use “talent anywhere in the world,” Valberg says. When he founded InVision in 2011, Clark Valberg knew he’d have to get creative to be competitive. Office space was already extremely expensive back then, and in popular business areas prices have recently spiked. So, Valberg knew from the start that he would not be able (6) to make a living paying high office rents. His idea was to have no headquarters. InVision’s employees work from all corners of the world, including England, Israel, Australia, Argentina and Nigeria. InVision’s chief people officer, Mark Frein, says (7) it’s more about proving yourself through the quality of your work than showing up at a certain time every day. It also means greater flexibility for the employees. People often ask how he gets anything done, and how he makes sure people are doing what they should do. But having employees show up to Compare your notes in class. Which type of business would you like to have or work in? Why? Why not? You’re going to read about a software company. Look at the headline. What do you think about this business model? b 2 a 29 3 Unit describe qualities you need for different activities apply for a job take part in an interview Goals talk about business ideas talk about hopes, dreams and ambitions talk about abilities, success and achievements Success Nur zu Prüfzwecken – Eigentum des Verlags öbv
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