Complete these statements with different highlighted expressions from 18a and your own advice about managing money. 1 It’s important to … 3 It’s difficult to … 2 It’s a bad idea to … 4 It’s easy to … Talk about your sentences together. Do you agree with each other? Example: It’s important to put money aside so that you can afford little extras. You’re going to write a blog entry for www.usefultips.com and explain about: ■■ keeping fit. ■■ finding jobs. ■■ taking care of a pet. ■■ finding bargains in shops. ■■ using social media. ■■ … First, think about the language you need to: 1 give advice 2 give reasons for your advice Now write your blog entry (around 200 words). In class, talk about your blog entries. Whose advice do you think is the most useful? c d Writing 19 a b c d Info point: Health and nutrition Look at the headline of the article below. What kind of food do you think they sell? Read the article and underline key facts about the history and business concept of the company. 20 a b The three friends behind a $1 bn healthy fast-food firm The three college friends, Nicolas Jammet, Jonathan Neman and Nathaniel Ru couldn’t find healthy and affordable meals to buy in their neighbourhood of Washington DC, so they decided to solve the problem by opening their own restaurant – the US salad bowl restaurant chain Sweetgreen. Within thirteen years their business was estimated to be worth more than $1 bn. Looking back on their time as business students at Washington’s Georgetown University, Nicolas Jammet says that he, Jonathan Neman, and fellow co-founder Nathaniel Ru, had ‘nowhere to eat’. “The most delicious, accessible and popular food was generally the least healthy,” says Nicolas. “We couldn’t understand why we didn’t have other options.” The company offers different salad bowls, filled fresh to order. Despite none of them having any experience of running restaurants, and all of them having yet to graduate, in 2006 the then 22-year-olds started developing their business plan in their college dormitory. Their idea was to set up a fast-food restaurant that only sold bowls of salad, both cold and warm ones such as oven-roasted vegetables. And instead of buying their produce from supermarkets or wholesalers, they would source directly from local farmers to ensure everything was as fresh as possible. After they had graduated, the three friends raised $300,000 from friends and family and opened the first Sweetgreen restaurant in an abandoned pub in the Georgetown area of the US capital. “We just kind of opened the doors,” says Nicolas, whose job title is chief concept officer. “We had hired a few students, but we hadn’t trained them that well. “The first day was pretty slow, but it felt very busy because we were testing our system and were moving very slowly. We got busier every day after that.” Jonathan, who is the chief executive, says that to begin with they had no plans to open more than the one restaurant. “We didn’t think it would turn into a career,” he says. “We just saw it as a way to solve a problem because there was such a need for healthy food. We thought we would open one restaurant and then do something else.” But as the first branch grew in popularity, with lines of customers queuing down the street to obtain a nutritious and healthy lunch, the three friends realised they had created a business that was scalable. 60 Language skills Extras Explore 5 Money matters Nu zu Prüfzwecken – Eigentum des Verlags öbv
RkJQdWJsaXNoZXIy ODE3MDE=