■■ For inspiration, watch a few film speeches on the internet (but don’t lose track of time!). There are hundreds of websites that show, discuss, and analyse some of the greatest speeches given in movies. Pay attention to speaking pace (most important speeches are on the slow side!), gestures, eye contact, pauses, rhetorical devices, and other aspects (some of which will be discussed below). Using the Re-Re-Ex-Ex principle (Repeat, rephrase, explain, and give examples) to discuss tourism trends ■■ Look at this excerpt from a report issued by the European Travel Commission. ■■ In a one- to two-minute talk, present some of the information and statistics contained in this document in a way that makes it possible for your audience to follow you. You can and should use language directly from the document, but you must repeat, rephrase, explain what you mean, and give examples! See the description of this approach in the introduction (1 0.5). Also, try to use connectors and transitions (1 2.5, 1 4.4, 1 4.5). ■■ Study and analyse a possible solution: Read the passage below (“This is what you could say”) very closely and try to understand and appreciate the functions of its different parts. The black text is the original text from the ETC report. The coloured text has been added to make the talk easier to understand – repetitions, explanations, examples, etc. The blue passages act as connectors to provide smooth transitions between the different aspects. To do [A] [B] [C] [J] 1.4 EUROPEAN TOURISM RECOVERY FORECAST European tourism is slowly navigating the path to recovery, driven by pent-up travel demand, ongoing vaccine rollouts, the gradual lifting of international travel restrictions, the adaption of travel and tourism to operating alongside the pandemic, and coordination efforts among countries on travel protocols. However, the potential disruption from new COVID-19 variants, the concerns regarding geopolitical issues, and new expectations driven by climate change and environmental issues cast a shadow over the speed and course of the recovery process. Domestic travel is expected to bounce back first, followed by international leisure travel, domestic business travel, and international business travel. Hence, the industry’s stable and quick recovery is likely to be greater for destinations that rely more heavily on domestic and short-haul travellers. The key types of leisure trips that will boost the recovery are sun & beach, city break, nature & outdoors, coast & sea, culture & heritage, and wellness & relaxation. Source: Performance of European Tourism before, during and beyond the Covid-19 pandemic (https://etc-corporate.org/uploads/ 2022/03/2022_Performance-of-European-tourism-before-during-and-beyond-the-Covid-19-pandemic.pdf), p. 8 / European Travel Commission, Brussels 7 PERFORMANCE OF EUROPEAN TOURISM BEFORE, DURING AND BEYOND COVID-19 Since the pandemic's beginning, governments and NTOs have played a key role in supporting travel and tourism and promoting tourism recovery. These efforts depended on the areas of NTOs’ responsibility and included aiding tourism businesses and acting to protect jobs, implementing health & safety measures, publishing timely data and guidance, opening borders while harmonising and coordinating protocols, and stimulating demand with tourism marketing campaigns. Throughout it all, Europeans’ travel sentiment maintained a high level of resilience. The latest ETC survey conducted in December 2021 disclosed that despite the outbreak of the Omicron variant, 61% of Europeans plan to travel in the first half of 2022, compared to 54% in the December 2020 survey. EUROPEAN TOURISM RECOVERY FORECAST European tourism is slowly navigating the path to recovery, driven by pent-up travel demand, ongoing vaccine rollouts, the gradual lifting of international travel restrictions, the adaption of travel and tourism to operating alongside the pandemic, and coordination efforts among countries on travel protocols. However, the potential disruption of new COVID-19 variants, the concerns regarding geopolitical issues, and new expectations driven by climate change and environmental issues cast a shadow over the speed and course of the recovery process4. Domestic travel is expected to bounce back first, followed by international leisure travel, domestic business travel, and international business travel. Hence, the industry's stable and quick recovery is likely to be greater for destinations that rely more heavily on domestic and short-haul travellers. The key types of leisure trips that will boost the recovery are sun & beach, city break, nature & outdoors, coast & sea, culture & heritage, and wellness & relaxation. Figure 2. Europe recovery by travel segments The setting for tourism r cove y is shaped by several market trends, including pent-up travel demand waiting to be unleashed, the continued growth of domestic travel, trips with longer lengths of stay, new concerns for travellers, and the restructure of business travel. 4 UNWTO (2021). World Tourism Barometer, 19(5): September 2021. Domestic Intra-regional Long-haul -100% -80% -60% -40% -20% 0% 20% 40% 2020 2021 2022 2023 2024 Source: Tourism Economics, 2022 % difference from 2019 levels, guestnights Study and analyse a possible Re-Re-Ex-Ex solution 13 Key aspects Strategies Sample task 1 Tourism Nur zu Prüfzwecken – Eigentum des Verlags öbv
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