Sample Matura task: Tourism Mündliche Reife- und Diplomprüfung aus ENGLISCH Thema 1 Tourism Prüfungsfrage 1.01 Prüfungsdatum: Situation: You are an exchange student at the International Business College in Brussels. In one of your Business Studies classes, you are working on a project on some of the world’s key industry sectors. The first part of your project will focus on tourism. Individual Long Turn (4–5 minutes): Give a presentation to your classmates and teachers. In your talk, you ■■ explain why tourism is one of the most important industries worldwide ■■ give examples of recent developments in tourism (see attachment) ■■ speculate how this sector could continue to develop and change in the future Attachment 1.11 Tourism statistics: Market share & data analysis With airlines offering cheaper flight options and more flights to and from all over the world, coupled with the ever-growing popularity in social media of #travelgoals, tourism is thriving more than ever. The growth of the global tourist industry is also partly due to the rise of digital services such as online reviews and online bookings. […] Of course, the rampage of COVID-19 has more than dampened tourism’s strides in recent years, and it remains to be seen just how much it will affect tourism’s overall performance. Let’s take a look at some of the most interesting facts about tourism and its effect worldwide. Tourism statistics ■■ There were 1.4 billion international tourist arrivals in 2019, according to the World Tourism Organization (UNTWO), a 6% increase from 2018. ■■ Air travel increased from 46% in 2000 to 58% in 2019, while land transport decreased from 49% to 39% in the same period. ■■ China continues to be the world’s third largest spender, with one fifth of international tourism spending, followed by the United States. ■■ The number of passport holders in China is expected to reach 300 million or 20% of the Chinese population by 2027. ■■ Asia and the Pacific was the fastest growing region in 2019 with 348 million tourist arrivals. ■■ After the onset of the COVID-19 pandemic, recovery was slow in many areas. Europe and the Americas recorded the strongest results in 2021 compared to 2020 (+19% and +17% respectively), but still both 63% below pre-pandemic levels. ■■ Meanwhile, Africa saw a 12% increase in arrivals in 2021 compared to 2020, though this was still 74% below 2019. In Asia and the Pacific arrivals were still 65% below 2020 levels and 94% when compared to pre-pandemic values as many destinations remained closed to non-essential travel. ■■ The economic contribution of tourism in 2021 (measured in tourism direct gross domestic product) was estimated at US$1.9 trillion, above the US$1.6 trillion in 2020, but still well below the pre-pandemic value of US$3.5 trillion. 17 Key aspects Strategies Sample task 1 Tourism Nur zu Prüfzwecken – Eigentum des Verlags öbv
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