How to write an email Emails are the most common form of business communication. They have often replaced letters in formal contexts. As emails are used in various different contexts, many forms exist. In writing tasks you may be asked to write both formal emails (e.g. applying for a job) and informal emails (e.g. to a friend). ■■ Formal (business) emails use formal openings and closes; use standard phrases for business communication; add a salutation line and complimentary close. ■■ Emails can also be quite informal messages, even in business, once a business relationship has been established. In this case, contractions are used, as well as informal greeting phrases. T IP: If you do not know your recipient well, be more formal rather than too informal. Sample business letter ASE Transfers, Thalang District, Phuket 83110 tel: +66 (0)8966 56730 www.ase-transfers.com | email: info@ase-transfers.com UK Travel Centre LTD. 52 Warwick Street LONDON, W1B 5AW United Kingdom Your ref: DJ/am Our ref: TH/wc 21 February 20__ Attention: Ms Jenkins Your enquiry regarding airport transfers in Phuket Dear Ms Jenkins Many thanks for your letter of 15 February, in which you ask for information about our airport transfer services. We are pleased to send you our latest catalogue containing comprehensive details of our routes and the entire fleet. Our price list and booking terms are enclosed. We would like to inform you that starting from now, we also guarantee first-class transfers from the beachfront resorts at Promthep Cape to the International Airport and vice versa. Please note that at least 12 hours prior notice is required for this route. We look forward to hearing from you. Yours sincerely Achara Saeli Sales Manager Enc. catalogue and price list cc: B. Duncan, Sales Co-ordinator letterhead Body (one or more paragraphs): Explain the importance of the main point by providing persuasive reasoning. You can use facts and data to support your claim. Continue to provide background information to back up your reasons. Close: Restate the main point(s) if necessary; if you can, include a call to action Introduction: State the main point(s); keep it short and to the point Writing coach 147 W Writing guide Nur zu Prüfzwecken – Eigentum des Verlags öbv
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