How to write a flyer or a leaflet and a brochure A leaflet is similar to a flyer and is a printed sheet of paper containing information or advertising; it is usually distributed for free. A leaflet usually has a better design than a flyer, and they are printed in colour and on better quality paper. 1 You can find an example of a flyer on p. 139. A brochure is longer and more detailed than a leaflet, i.e. it is multi-page material usually printed on thick glossy paper, folded or bound. Flyers, leaflets and brochures are intended for wide distribution. Nowadays they don’t have to be printed; often such an advertisement is attached as a PDF document to an email. Flyers, leaflets and brochures are informative or persuasive, i.e. they aim to convince you of something, and contain pictures. The text answers important questions, describes products or services, gives reasons or explanations, lists benefits, contains an incentive to act e.g. an offer or an invitation. Readers should become interested and get a quick overview of the product or service described. Target groups differ widely, which affects the relevant language used. 1 You can find an example of a brochure on p. 100. Layout and structure ■■ Bold headlines & subheadings (can be questions or slogans) ■■ Bold colours ■■ Short paragraphs ■■ Bullet points Language ■■ Use active voice: All our Healthy Cooking recipes give step-by-step advice. ■■ Address audience directly: You will experience how easy it is to cook delicious meals. ■■ Short, simple, persuasive language: Cooking with your friends is relaxing, rewarding and great fun! ■■ Nothing beats the smell of fresh bread! ■■ Use rhetorical questions, imperatives: Have you ever baked your own bread? Get cooking! ■■ Short sentences with one main idea: It’s really not difficult to prepare lasagne. ■■ Catchy phrases: Healthy cooking goes global ■■ Give facts and figures: 9 out of 10 students age 20 to 25 have never baked bread. Useful expressions We offer / are happy to … Have you ever thought about …? Think about … Get in touch … Join … Don’t forget … For further information see … Visit our website at … How to write a handout A handout is for your audience to take away from your presentation to review later. It is a good idea to distribute it at the end of your presentation so that the audience does not start reading the handout while you are talking. It should be about one page and contain the main points of your talk. Do not simply print out your slides! Language ■■ Use formal, written language ■■ Use bullet points & keywords ■■ Give an explanation of technical terms Layout ■■ Presentation title ■■ Same structure as presentation ■■ Graphics ■■ References and links for further relevant material ■■ Your contact details 153 W Writing guide Nur zu Prüfzwecken – Eigentum des Verlags öbv
RkJQdWJsaXNoZXIy ODE3MDE=