Explore speaking: Presenting products and services Read the guidelines for giving presentations and identify three rules that you observe already and three that are new to you. 28 a When launching a new product or service on the market, it is essential to present it to potential customers. As first impressions are crucial, it is important to prepare your presentation well. Make sure you know your target audience, be clear about the objective of your presentation and think about the media you want to use. The next step is to work out a clear, easy-to-follow structure: ■■ Introduction: Welcome the audience and introduce yourself and your product Good morning / afternoon / evening, Ladies and Gentlemen! Welcome to my presentation! Today I am going to present / introduce you to … ■■ Give an overview of the points you are going to cover At the beginning / Firstly /To start with I am going to … Secondly / then / after that I … Thirdly / in addition … Finally /At the end /To end … ■■ Provide some basic information about your company to establish credibility We are an old established firm / dynamic young / middle-sized Austrian / start-up company producing / offering … ■■ Position your product by pointing out is unique features that set it apart from similar products on the market What is unique about … / I would like to draw your attention to … ■■ Product description: describe the product or service in a way that your audience understands The main part consists of … / is made of … It is available in three colours / user-friendly / easy to clean … Our comprehensive package includes … Our experts are at hand / can be reached … ■■ Give a list of benefits and give examples of how your audience will benefit from the use of your product and service: It is energy saving / environmentally friendly … It uses the latest / cutting-edge technology … Our hotline is open 24 hours a day, 7 days a week … We offer emergency services … ■■ Now that your audience is familiar with your product or service give examples of successful uses: Three out of four people who used it said … We have many satisfied customers in … ■■ Finish your presentation: Sum up the most important points and round the presentation off with a call to action (hand out samples, make the audience fill in order forms, etc.) To sum up /As I said before / Concluding /… Feel free to pick up our brochures / fill in the order forms / contact us on … Thank you for your attention! Do you agree with these tips? Can you think of things to add? b 47 Language skills Extras Explore 4 Lost and found Nur zu Prüfzwecken – Eigentum des Verlags öbv
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