Look at icons A to F, commonly used in digital technology and on mobile phones. 1 How many are familiar to you? 2 Can you guess what the others mean? 3 Which ones now look out of date? Why? Make collocations about computing. Language focus Digital technology and collocations 7 a A D B E C F location raise hand cloud burn CD mute chat b a file a system a program the cursor an image the net 1 browse 4 run 2 open 5 download / upload 3 control 6 crash Discuss these questions. 1 In what other contexts can browse, surf and crash be used? 2 What do these words mean in relation to computers? What is their ‘normal’ meaning? A mouse C virus E bookmark G desktop B bug D cookie F spam H home 3 Do you know any technology-related brand names that have become everyday words? Write down some examples. Examples: google, photoshop. Talk in pairs. 1 How did you learn digital skills? How much were you taught? How much have you picked up by yourself? 2 What do you think this tells us about the way we acquire new skills? 3 What impact do you think digital technology has had on your life? Think about: ■■ ways it has improved ■■ ways it has got worse c Speaking 8 Delivering a confident message Demand Media was founded as an online company aiming to answer the general public’s most burning questions online. What kind of questions do you think people might ask? Read the article on the next page. Do you think the statements are true (T) or false (F)? Write the first four words of the sentence that supports your decision. Reading 9 a b Statements True False First four words 1 Christian Muñoz-Donoso works for Demand Media. 2 There are thousands of people doing similar work. 3 They all work to a high professional standard. 4 Demand Media finds out what people want to know by tracking internet search data. 5 They employ highly trained staff to interpret the data. 6 Demand Media are successful because they can find out what people really want to know. 120 Language skills Extras Explore 9 Technology and science Nur zu Prüfzwecken – Eigentum des Verlags öbv
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