You are going to listen to a podcast about marketing. First, you will have 45 seconds to study the task below, then you will hear the recording twice. While listening, answer the questions (1–8) using a maximum of four words. Write your answers in the spaces provided. The first one (0) has been done for you. After the second listening, you will have 45 seconds to check your answers. Listening 2 53 3zy6ku Listening i i I can follow a discussion on marketing trends and strategies. I can understand marketing terminology. 0 What different aspects of marketing does Helen name? 1 What does Helen consider crucial in marketing? 2 What is the organisation responsible for on the Island of Jersey? 3 What does the organisation try to get locals to do? 4 What group was targeted by ‘buckets and spades’ tourism? 5 According to Helen, which customers are attracted by heritage, scenic walks and good food? 6 How much time does the new target group spend on the island? 7 What does Jersey Tourism offer to the local population? 8 What makes Helen’s job challenging sometimes? advertising, promotions, distribution, strategy 158 Nur zu Prüfzwecken – Eigentum des Verlags öbv
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