150 Unit 09 | Someone’s watching Discuss these questions in small groups and share your ideas with the whole class. 1 How do you decide whether to join a loyalty programme? 2 What kinds of personal data would you never share? 3 What advice would you give young people regarding loyalty programmes? Paired activity: Loyalty programmes In your English class you are talking about features that might make loyalty programmes attractive for young people. You and your partner have 10 minutes to discuss the options below and agree on the two most attractive ones. discounts and special offers for members popular influencers promoting the app points for playing games that can be redeemed for prizes quick and easy sign-up process on your phone your own idea Expand your vocabulary: Protecting your data Unscramble the words in brackets and use them to complete the text on keeping personal data safe. SPEAKING 30 SPEAKING 31 LANGUAGE 32 Work in small groups. Choose one of these two writing tasks: 1 You are worried about how your favourite app handles your personal data. Write a formal email to the app developers requesting better privacy settings and clearer terms of use. Use examples from apps you know. When you’re done, give your email to another group. They will write the developers’ reply. 2 Create five to eight posts for a social media campaign called #DataSmartTeens to promote digital responsibility. Use posts from real online campaigns for inspiration. When you’re done, give your posts to another group. They will write replies. WRITING 33 Why your data deserves VIP treatment In today’s digital world, (1) (gotrepcint) customer data is crucial for both companies and (2) (monssucer). Companies are responsible for storing data (3) (lysurece), limiting access and being transparent about how (4) (sornpeal) information is handled. Strong (5) (viaprcy) policies, regular security (6) (teupdas) and clear consent procedures help build customer trust. At the same time, customers should take steps to protect themselves online — like using strong (7) (waspsdors), checking app permissions and avoiding the disclosure of too much (8) (foomrainnti) when signing up for loyalty programmes. Reading privacy policies and using separate emails for shopping can also help (9) (deucer) risk. If both sides act with care, data is less likely to be (10) (dissume) or exposed in a breach, and the bond between brand and customer will grow stronger and more trustworthy. Nur zu Prüfzwecken – Eigentum des Verlags öbv
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