152 Unit 09 | Someone’s watching Discuss the following questions with a partner: 1 Why do we need to “beware the algorithm”? 2 Considering everything you’ve learned about online marketing, how are you going to change your behaviour? Work in pairs to interpret the cartoon below. Share your interpretations in class. SPEAKING 36 37 Strategies box Remember the four steps for interpreting a cartoon: Step 1: Describe the people, objects or events you can see. Step 2: Explain what the characters in the cartoon are saying. Step 3: Explain how the cartoonist makes the cartoon effective. Do they use symbols? Are any parts exaggerated to make a point? Step 4: Speculate on the message the cartoonist is trying to convey. At the end, you might also comment on the opinion expressed in the cartoon. Do you agree with it? Why?/Why not? Topic vocabulary: Media/Advertising Create a table of word families with these categories: LANGUAGE 38 a Now complete the table with the word families of the words below. Then note down more words from the unit and your own ideas. a criticise b investigative c (mis)information d monitoring e (un)edited f (un)verified (no noun/person) Noun (idea) Noun (person) Verb Adjective journal, journalism — Create a word map on media and advertising issues. Use the categories and expressions provided to get started, then add your own ideas. b algorithm censorship critical reader data misuse deepfake evaluate harassment intimidation loyalty programmes media autonomy newsfluencer reward systems sensationalist reporting suppressing messages targeted ads media literacy press freedom advertising Nur zu Prüfzwecken – Eigentum des Verlags öbv
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