186 WRITING COACH An article is usually published in a print or online magazine. When writing one, you should keep your audience in mind and use a lively, entertaining style. To attract the readers’ attention, come up with a catchy title which gives them an idea of what the article is about. This can be a question, a famous quote (e.g. from a song) or a surprising statement. Throughout the text, address your readers with direct or rhetorical questions (Have you ever …?), imperatives (Let’s …) and exclamations (Oh, what a …!). Guide your readers through the text by linking sentences and paragraphs well. To hold the readers’ attention, the article may use descriptions, anecdotes and examples. It can also present the writer’s personal opinion on the topic, if appropriate. The ending of an article should give the readers something to think about or encourage them to take action. This can be achieved by posing a rhetorical question, answering a question which was asked earlier on in the article or offering readers advice on what they should do now. Sample task Recently, multigenerational households – where several generations of a family live together – have been making a comeback. You have been invited to write an article about this way of living for an online lifestyle magazine aimed at young people. In your article you should: present the advantages of multigenerational living outline the challenges young people may face in multigenerational households recommend ways of dealing with the challenges of multigenerational living Give your article a title. Write around 400 words. Article Articles in a nutshell: Give your article a catchy title. Consider your audience and address the readers directly. Structure your article well and write in a lively style. Finish your article by giving the readers something to think about. Nur zu Prüfzwecken – Eigentum des Verlags öbv
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