Explore speaking: Presenting products and services Read the guidelines for giving presentations and identify three rules that you observe already and three that are new to you. 4 Why did Ian Usher decide to do the sale? A He was no longer happy with his life in Australia. B He needed money to start a new life. C After his divorce, he wanted to return to England. D He wanted to start a new life after the end of his marriage. 5 What did Nicael Holt offer for sale on eBay? A his social life B his family C his home D his skateboard 6 What was Nicael Holt’s profession? A student B philosophy teacher C surf instructor D professional skateboarder 7 What does the article tell us about Bridgeville? A It was once bought for $1,777,877. B It has a large population. C A lot of people took part in the auction. D Since 2002, its owners haven’t tried to sell it. 8 What did Kyle MacDonald sell through his website? A nothing B fourteen objects C a home he’d never lived in D an introduction to the music business 34 a When launching a new product or service on the market, it is essential to present it to potential customers. As first impressions are crucial, it is important to prepare your presentation well. Make sure you know your target audience, be clear about the objective of your presentation and think about the media you want to use. The next step is to work out a clear, easy-to-follow structure: ■ ■ Introduction: Welcome the audience and introduce yourself and your product Good morning / afternoon / evening, Ladies and Gentlemen! Welcome to my presentation! Today I am going to present / introduce you to … ■ ■ Give an overview of the points you are going to cover At the beginning / Firstly /To start with I am going to … Secondly / then / after that I … Thirdly / in addition … Finally /At the end /To end … ■ ■ Provide some basic information about your company to establish credibility We are an old established firm/ dynamic young /middle-sized Austrian / start-up company producing / offering … 54 Language skills Extras Explore 4 Lost and found Nu zu Prüfzwecken – Eigentum des Verlags öbv
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