Taking part in trade fairs Note: Trade fairs and exhibitions are a unique platform for doing business in a national and international context. They are both an outstanding marketing tool and an important source of market information. You can get feedback from clients, explore market potential, assess competition and find new distributors and agents. Last but not least, they are ideal for initiating joint ventures and partnerships. To take part in a trade fair, you have to register with the organiser and book some exhibition space. Read Joseph Gruber’s letter and replace the highlighted expressions with expressions from the box in 1b. 1 a J. Gruber Slow-Food-Genossenschaft, Feldalm 3, 9544 Feld am See / Kärnten, Austria tel: 0043/699/88354774 | www.gruber-slow-food.at | email: josef.gruber@slowfood.at Edinburgh Slow Food Fair Ltd 12 Blankenship Road Edinburgh BH4 5TF Scotland Your ref: DJ/am Our ref: TH/wc 15 January 20__ Enquiry about stand at Slow Food Fair Dear Sir or Madam (1) We are interested in presenting our organic goat cheeses at the Slow Food Fair in Edinburgh taking place from 2–5 March 20__ and would like to book a stand. (2) We will need floor space of around 10 square metres and an additional area of 20 square metres for the cheese tasting. Moreover, (3) we will need power and internet connections. We would prefer a corner stand in the main hall, not too close to the entrance, and would like to know if it is possible to provide eight bar tables with white tablecloths for the cheese tasting. (4) Please let us know the exact price for a stand of this size. Furthermore, (5) we would appreciate receiving a list of recommended hotels and guesthouses in the area. Yours faithfully Josef Gruber Slow Food Cooperative B Business communication 164 Business communication write invoices and cover letters write reminders make complaints and write adjustment letters Goals take part in trade fairs deal with orders understand Incoterms Ó 44h2y9 Nur zu Prüfzwecken – Eigentum des Verlags öbv
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