6 It’s all about advertising Goals Language focus Listening Speaking discuss brands describe effects and influences talk about the image and qualities of products talk about advertising and marketing describe an advertisement deliver a sales talk write a press release write a leaflet Effects and influences Image and qualities Advertising media Marketing words Multi-word expressions Promotional language Brands A viral video A marketing podcast Brand images Advertising media Present an advertisement Global advertising Viral ads and the internet A sales talk Trading with the world Goals Language focus Listening Speaking talk about import and export present a company write a report talk about changes in trade write a blog post explain what fair trade is describe the effects of globalisation write an article discuss CSR Talking about trade -ing form or to + infinitive Corporate Social Responsibility Successful Austrian companies: Zotter Causes of globalisation Explore listening: Global companies and consumer behaviour Austria’s imports and exports A company presentation Effects on globalisation Global companies Offshoring Tourism Goals Language focus Listening Speaking talk about developments in tourism support an argument present new trends talk about business travel organise a talk give information about important sights write an email write a leaflet deal with complaints Supporting an argument Organising a talk Describing a landmark The history of tourism Trends in tourism Business trips Working in customer services Things to see in the Beijing area Explore listening: Trends in tourism Describe a graph Support an argument Present a new trend Customer surveys Give a factual talk A talk about sights, history and culture Explore speaking: A talk about a language holiday Semester check: Units 9–11 Me and the world Goals Language focus Listening Speaking Talk about personality traits talk about identity promote myself use effective introduction strategies conduct a job interview talk about future plans write a letter of application Presenting a self-image self- Talking about identity Introduction strategies Interview questions Recruitment What defines you? Introducing yourself Recruitment in different countries Voluntary work Explore listening: Volunteer work Your online self What defines you? Conduct a job interview Your future plans Gap-year activities Explore speaking: Volunteer work Business communication Preparing for final exams Goals take part in trade fairs write invoices and cover letters deal with orders write reminders understand Incoterms make complaints and write adjustment letters Reading Listening Writing Speaking p. 112 Unit 9 9th semester p. 124 Unit 10 p. 135 Unit 11 p. 147 p. 152 Unit 12 10th semester p. 164 B p. 178 Nur zu Prüfzwecken – Eigentum des Ve lags öbv
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