Business training. Watch the pitch (QuickMedia) on the BBC Dragon’s Den show, where entrepreneurs have a limited time to convince business people to invest in their idea. Then answer the questions. 18 a What to include in successful pitch presentations: ■■ Be short and to the point. ■■ Be persuasive and make the investors interested. ■■ Use powerful language, engage with questions. ■■ Give as much information as clearly as possible. ■■ Sum up the key information at the end. ■■ Provide a memorable ending. Useful phrases for your pitch (complete the phrases with your target group, goal, etc.): I help … [target group] to achieve … [main aim, goal] through a combination of … [product / service], … [product / service], and … [product / service]. I / We offer not only … [USP1 or differentiator2], but … [differentiator 2, 3, …], so you can … [benefit]. Over 1.000 customers/All our customers have achieved … [main aim, goal] with my/our company’s help, and you can too. 1 What is the name of the business and what is it aiming to do? 2 How does the programme work? 3 Discuss in pairs. What do you think of monetising personal digital data? Would you join such a platform? Is this a promising business idea? Why? / Why not? Watch the pitch talk again. How does the entrepreneur structure the presentation? What elements should be included so that the presentation is convincing? The first elements are listed for you: Informal introduction stating target clearly Work in pairs. Read the tips for good pitch presentations in 18a. What information would you add and how? Compare your ideas in class. Work in pairs. How would you answer these typical questions below? ■■ What’s the business about? ■■ What is your solution, i.e. product or service? ■■ What problem does your idea address? ■■ What is the current market like? ■■ What are you asking for? b c d 1 USP: unique selling proposition, what makes the product / brand unique compared to its competitors. 2 differentiator: product differentiator describes the differences of your product/service from other products/services from the market. Language skills Extras Explore 2 Digital jungle 25 Nur zu Prüfzwecken – Eigentum des Verlags öbv
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